The Best GMA Deals & Steals for Mother's Day 2025

Every year, GMA's Deals & Steals host Tory Johnson teams up with brands to offer exclusive, time-limited discounts—and the Mother's Day edition is one of the most popular drops of the year. With discounts often hitting 50% or more off retail, these aren't just impulse buys—they're a smart way to shop for the mom in your life.

What GMA Deals & Steals Actually Is

For the uninitiated, GMA Deals & Steals is a segment produced in partnership with Good Morning America where Tory Johnson negotiates exclusive discounts directly with brands. The deals are only available through the GMA shop link, and they typically expire within 24–48 hours of airing. The Mother's Day edition features 30+ products across categories like:

• Skincare and beauty
• Jewelry and accessories
• Home and kitchen
• Wellness and self-care
• Personalized and sentimental gifts

Because the inventory is limited and the links expire, acting fast actually matters here.

What's Featured This Year

The 2025 Mother's Day Deals & Steals lineup leans heavily into personalization and self-care, which tracks with what moms consistently say they actually want. Some standout categories from the current batch:

• Luxury skincare sets at 50%+ off from brands that typically don't discount
• Custom jewelry—monogram necklaces and birthstone pieces that feel thoughtful without the premium price
• Cozy home goods—weighted eye masks, plush robes, and premium candles
• Tech and convenience items—kitchen gadgets and organizational tools that solve real everyday problems

The deals are sourced from a mix of well-known brands and smaller direct-to-consumer companies that benefit from the GMA exposure, which means you're often getting introduced to products you wouldn't have found otherwise.

How to Shop It Without Missing Out

The biggest mistake people make with Deals & Steals is waiting. Here's how to shop it effectively:

1. Go directly to the GMA shop link (goodmorningamerica.com/shop)—third-party links often don't apply the discount
2. Check the expiration on each deal—some last 24 hours, others run through the weekend
3. Read the personalization windows carefully—custom items ordered too close to Mother's Day (May 11, 2025) may not arrive in time
4. Stack it with free shipping thresholds if the retailer offers them

If you're looking to give something meaningful without overpaying, this is one of the few curated gift moments where the curation is actually done well. The Deals & Steals team vets the products, and the discounts are real—not manufactured markups followed by fake sales.